Business Model & Strategy
Micro-loan program goals:
In 1996 John Maxwell and his brother Larry, along with several Christian friends, launched EQUIP with a God-given vision to see effective leaders fulfilling the Great Commission in every nation. As a result, in less than 20 years over six million leaders were trained in every nation.
Having laid a foundation of Biblical servant leadership worldwide, EQUIP is now focused on the Salt & Light Global Initiative, a strategy to equip and mobilize believers to reach unchurched people with the gospel of Jesus Christ.
EQUIP provides materials that cast vision and challenge believers through Jesus’ teaching about Salt & Light and lays out a plan to mobilize them into action. The Salt & Light strategy encourages believers to meet non-believing peers where they are and add value to their lives around a topic relevant to everyone – success.
EQUIP provides training materials that churches can use to prepare lay leaders to host and lead roundtables among their peers. When facilitated properly, roundtables are excellent environments for building relationships and learning. Facilitators are equipped to lead with transparency and promote discussion
EQUIP provides video and print resources to engage individuals in roundtable discussions called “Beyond Success.” Each week’s session includes discussion questions, self-evaluation and goal sharing.
EQUIP provides a final, bonus video in which John C. Maxwell shares his faith, describing four pictures of God – three that are misconceptions and one that is true to who God is. He conclude with a model prayer of salvation. Participants who come to faith can be invited to church by their facilitator; others might begin faith conversations. Through this, we pray that discipleship begins and transformation takes root.
Jonathan & Shena organize Salt and Light Workshops throughout the Caribbean for EQUIP.
Jonathan and Shena Carey founders of The CTC Network serve throughout the Caribbean focusing on:
Short-Term Mission Trips
Salt & Light Conferences
5R Circle Weekends
World Outreach serves as their home base office. They serve them administratively in many ways. They handle their mailing lists, online donor relations. World Outreach allows Jonathan & Shena to focus on their mission.
To support them, the fastest way is to make an online donation. The system can process USA & International Cards. Use the donate button below.
All Gifts are Tax Deductible in The United States Of America.
EQUIP is blessed with opportunities to share Christ with thousands of non-Christians each month. A Bible is provided for each person who surrenders his/her life to Christ. Will you prayerfully consider partnering with us in this initiative? For only $10, you can be a part of planting these eternal seeds with us!
For more information about involvement in this campaign, please contact Sharon Burcham at
Put simply, HOPE Initiative is executing a two-phase strategy:
Provide micro-credit programs, and develop a sustainable agricultural model business in each targeted nation.
Our outreach efforts center around:
Fully equipped Enterprise & Biblical Leadership Centers (HOPE Centers), and Youth Preparedness Programs in area Schools.